Autodidact, whom after several frustrated attempts at formal education, including Film School, opened his own record label and independent music production company. He worked as an Ad Film Director, collaborating in artistic and editorial projects. After turning thirty, he found Advertising, and with it, his place in the world. He has worked in several countries for top world brands, winning 15 Cannes Lions, a Grand Prix,  One Show Green Pencil and over three hundred other awards.

His drive for knowledge and learning led him to Grey Brazil, where as one of the few foreign ECDs in Brazil,  he became a member of their global creative council, and turned Grey Brazil into the most renowned agency in the region. Something he had also accomplished in Grey Ecuador a few years before.

His desire to explore other markets took him to Leo Burnett México, as their CCO. In his first year the agency made it to the Top 10 of El Ojo de Iberoamérica and he was named one of the top ten creative minds and  Leo Burnett México was named the Agency of the Year at the local festival El Círculo de Oro.

He then arrived at The Community in Miami, one of the lead creative agencies in the United States, as an ECD. And in just his first year he was named to Adweek's Creative 100: Multitalented Masters Behind Today's Most Innovative Work.

He currently lives in Chile, where he wanted to raise his daughter, and is a CCO and partner at Artool and cofounder of Chilla, the first craft canned wine in the country.

Storytelling and technology portrayed in alternative formats have been his obsession, a search that led him to develop his own personal projects, writing ideas for films, series and technological innovation.